Our brains
love playing tricks on us, and the results can be detrimental. Because of how
we remember certain events, even a good experience can be recalled as an awful
one because of one little problem. For example, a customer could have a great experience with a
product or service, but only have bad memories when thinking about it later.
Here’s how. Let’s say you are on vacation and have dinner at the best
restaurant recommended to you. Perfect table. Food is exquisitely prepared. The
experience is fantastic. However, when clearing the table the waiter spills
coffee into your lap. Odds are that the coffee spill will degrade your memory
of the food and wine, no matter how exceptional you otherwise would have
remembered them. And if the hot coffee burned a leg or damaged an expensive
dress or suit, the wonderful dining experience may not be remembered at all.
Basically, when something bad happens it overwrites the good
portions of your memory. As we learn from bad ways , your brain likes to focus
on the negative stuff. To counteract this, the best thing you can do is remind
yourself of the good parts of the experience as soon as possible. Think about
everything good that happened instead of the one bad moment. Perhaps the bad
moment is enough to deter you, but if not you can use it as an opportunity to
remind your brain to store a positive memory instead of a negative one.
No comments:
Post a Comment